Job Details

The Communications & Storytelling Manager delivers Chartwell's internal and external voice — the stories, content,
and visuals that share who we are with families, donors, and the community. Working closely with the Director of
Advancement and Communications, this role leads newsletters, the blog, social media, marketing materials, and
multimedia content, ensuring every touchpoint reflects Chartwell's brand and mission and supports the school's
fundraising and recruitment goals.

Primary Responsibilities

Internal Communications
• Direct the end-to-end creation and launch of weekly internal newsletters as lead editor and content creator,
partnering with programmatic leadership to draft and edit messaging for maximum impact and relevancy.
• Manage the internal communications calendar, ensuring all content is delivered on time and with a high level of
accuracy.
• Collaborate with senior and programmatic leadership to draft, edit, and publish internal communications to
parents and team members, often involving sensitive or complex topics.
• Track engagement metrics through Finalsite and use data to optimize content, subject lines, and formatting;
analyze trends year-to-year to inform department goals.

External Communications & Marketing
• Produce the bi-monthly advancement newsletter — writing stories and spotlights, sourcing content across
departments, managing the editorial calendar, and ensuring alignment with organizational goals and brand
standards.
• Develop marketing materials (print and digital) that build awareness of the school, support enrollment and
retention, and position Chartwell as an educational leader.

• Lead the school blog, writing original pieces and collaborating with internal and external voices to co-author
posts.
• Own content and copywriting for all admissions marketing materials, coordinating with outside design and print
vendors as needed.
• Manage digital marketing tools and channels, including SEO, paid digital/social advertising, and Google Analytics
and website performance tracking.
• Own website content and storytelling — writing and updating page copy, program descriptions, and mission-
driven content — with the Advancement & Digital Operations Coordinator handling technical CMS updates and
maintenance.
• Support event marketing for Thrive and Shine and other major events — event emails and social media content
— in support of the Director's lead on the event overall.
• Support fundraising campaign communications, including email and social content tied to giving campaigns and
appeals.

Publications
• Lead production of the annual school magazine — content planning, writing, sourcing stories, and coordinating
design and print production — reporting to the Director of Advancement and Communications as editor.
• Provide support for the annual donor impact report, coordinating design work with the Director or outside
vendors as needed.

Social Media
• Lead content creation and posting across the school's social media accounts.
• Track engagement metrics and adjust content, cadence, and strategy based on data.
• Cross-post advancement stories, blog content, and promotional materials to maximize reach.

Brand Management & Multimedia
• Serve as the school's brand steward — auditing internal and external materials for alignment with visual and
tonal guidelines, and providing brand templates and guidance to team members for brand-compliant
documents and presentations.
• Capture and produce social-first multimedia content (photo and video) for on- and off-campus activities, events,
and programs, editing in Canva (with room to grow into Adobe Creative Suite) and organizing archives in
Vidigami alongside the Advancement & Digital Operations Coordinator.

Other
• Support the Director of Communications and Advancement with planning and storytelling around major events
(Spring fundraiser, graduation, back-to-school picnic, community breakfast, grandparents and special friends
day, and others).
• Perform other duties as assigned by the Director of Communications and Advancement and Interim Head of
School.

Small-School Culture
Chartwell is a small, close-knit community Every team member pitches in beyond their job description when needed
— from carline coverage to lending a hand where it's needed that day. Evening and weekend commitments are
infrequent, tied to a handful of major school events each year (the fall community breakfast, spring fundraiser, Thrive
and Shine, graduation, and similar all-school gatherings), but participation in those events is a genuine expectation of
the role.

Qualifications

• Bachelor's degree or equivalent professional experience in Communications, Marketing, Journalism, or a related
field.
• 2–4 years of experience in a communications, marketing, or storytelling role; preferably in an educational or
non-profit setting.
• Demonstrated experience creating content for organizational social media accounts.
• Exceptional writer and storyteller, with a strong command of tone, narrative, and the ability to anticipate how
content will be received across different audiences.
• Proficiency with Canva and a solid design sensibility — comfortable following established brand guidelines and
producing polished, on-brand multimedia content (photo and video) for social media; familiarity with Adobe
Creative Suite is a plus, with opportunity to grow those skills on the job.
• Knowledge of Finalsite or comparable CMS platforms preferred, or willingness to learn.
• Strong collaborative and interpersonal skills; comfortable partnering across departments and with senior
leadership.
• Genuine passion for and interest in Chartwell's mission of educating students with learning differences.

Compensation & Benefits
Pay range: $80,000–$95,000 annually, depending on experience and qualifications.
This is a year-round, full-time position — not tied to the academic calendar. Chartwell offers a competitive benefits
package, including health insurance, a 403(b) retirement plan, paid time off, and paid holidays.